Adaptive Learning Paths Based on Role and Behavior
Instead of a one-size-fits-all academy, BrainStorm personalizes programs based on role, observed behavior and adoption stage — so the right message reaches the right customer at the right moment.
The SCORM workaround has run its course
Most CE teams defaulted to SCORM. Professional video was too slow and too expensive to produce at scale, so SCORM became the default: manageable, not optimal. The content library grew yet engagement stayed low. Customers clicked through modules and changed nothing about how they used the product.
Those same CE teams knew what their customers actually wanted: short, contextual video that shows them what to do and meets them when they need it. The gap between knowing what works and being able to deliver it was a production and distribution problem.
Customers who don't adopt don't renew. BrainStorm and Clueso give CE teams the system to close the gap between content that gets completed and behavior that actually changes.
What BrainStorm Brings to Your CE Program
BrainStorm does more than just deliver content. It runs behavior-change programs that adapt to each customer, based on their role, their behavior and where they are in the adoption journey and reinforces new habits over time without requiring your CE or CS team to manually drive engagement.
The ADOPT™ Framework
BrainStorm's proprietary behavior-change system moves customers through five stages — Awareness, Desire, Orientation, Participation and Transformation. This is the difference between a customer who completed onboarding and a customer who actually uses the product.
Multi-Channel Reinforcement that Runs Automatically
Learning happens across email, Microsoft Teams and the channels customers already use — without requiring CE or CS to manually follow up. New behaviors get reinforced over time, not just introduced once.
Behavior Change You Can See
Track whether customers changed how they use the product, not just whether they opened a module. BrainStorm connects learning activity to product usage, giving CE leaders a measurable line from education to adoption.
Works with Your Existing Content
BrainStorm supports SCORM and integrates with your current tech stack. You don't need to rebuild your content library to get started — and with Clueso, video is now just as easy to create as anything else you already have.
