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Turn ai investment into workforce impact

Enterprise Software Adoption. Built for Humans and AI.

Giving employees new tools isn't enough. Real change takes a system — not courses, trainings and certifications. BrainStorm is the adoption system that changes how people actually work. 

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A redheaded woman smiles as she looks at a laptop and a yellow ribbon surrounds her implying she is engaged in the learning experience and excited about adopting AI tools

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The Adoption Gap

The AI tools are ready. Mindsets and habits aren't.

The pattern is the same whether you're rolling out Copilot to 10,000 employees, running a security awareness program, or onboarding customers to your SaaS product. Tools get deployed. Licenses get purchased. But nothing really changes.

Because access isn't adoption. Work only changes when people change what they do every day — in real workflows, in the moments where decisions actually happen. That kind of change doesn't come from a course completions, certifications, or training events. It comes from a system built to orchestrate it.
See What It Looks Like Understand AI Readiness

Academies, courses and training can't keep up anymore.

How it Works

Adoption isn't training. It's a system.

BrainStorm orchestrates adoption through five deliberate stages — from the moment people first encounter a change to the point where new behaviors become how work gets done.
A

AWARENESS

Users understand why a change is needed before they're asked to make it.

D

DESIRE

Users are motivated to explore the new behavior — not told to comply.

O

ORIENTATION

Users learn the how in context, in the moment it matters.

P

PARTICIPATION

Users begin the new behavior. BrainStorm measures it.

T

TRANSFORMATION

The behavior sticks. It becomes part of how work gets done.

Download ADOPT Benchmark Whitepaper

How We're Different

The next frontier of learning and adoption

Most platforms track completions. BrainStorm tracks behavior change. One tells you training happened. The other tells you work actually changed.
What You May Already Have
What It Does Well
Where BrainStorm Picks Up

Learning Management System

Manages content and tracks completions

Drives the behavior change after the course ends

Digital Adoption Platform

Shows users where to click inside an app

Changes why and how people work across channels and over time

Content Library

Provides access to quality learning material

Orchestrates when and how users engage, and makes behavior change visible

Customer Academy / Education LMS

Hosts courses and tracks customer completions

Turns customer education into a growth lever; connecting education directly to adoption, retention, and expansion

Learning Management System

What It Does Well

Manages content and tracks completions

Where BrainStorm Picks Up

Drives the behavior change after the course ends

Digital Adoption Platform

What It Does Well

Shows users where to click inside an app

Where BrainStorm Picks Up

Changes why and how people work across channels and over time

Content Library

What It Does Well

Provides access to quality learning material

Where BrainStorm Picks Up

Orchestrates when and how users engage, and makes behavior change visible

Customer Academy / Education LMS

What It Does Well

Hosts courses and tracks customer completions

Where BrainStorm Picks Up

Turns customer education into a growth lever; connecting education directly to adoption, retention, and expansion

Enterprise Software Adoption

As CIO at Oracle, my top priority was getting the most value from our existing software investments. BrainStorm makes this easy for IT teams by simplifying end-user training, user communications and change management. There's nothing else in the market like BrainStorm."

Mark Sunday
Mark Sunday

20-Year CIO of Oracle

The platform

Multi-Channel Campaign Flows

Reach users where they already work: email, Teams, portal — no new habits required.

Behavior-Driven Personalization

Adaptive programs based on role, readiness, and observed usage — not one-size-fits-all.

Adoption Analytics

Connect learning activity to tool usage and business outcomes — make adoption visible.

Low-Overhead Infrastructure

Scales across thousands of users without adding admin lift or headcount.

Explore Features

BrainStorm Helps You Identify Skills Gaps and Build Workforce Capability

Screenshot of the BrainStorm Platform showing the Flow Builder tool with various assets and connections mapped to a users learning experience

Where BrainStorm Helps

Changing work starts with changing people.

Your team has Copilot, Claude and ChatGPT. Are they using AI tools for more than prompting?

AI access without behavior change is an expensive experiment. BrainStorm drives the habits that turn AI access into real productivity — and makes the change visible to leadership.

Not a content library. Not a DAP. A behavior-change engine.

A woman confidently uses AI to do her work

Measurable Outcomes

Change isn't assumed. It's visible.

Results verified across enterprise deployments in AI adoption, security, and customer education.
Security Awareness — ACHN
44%
→ 2%
Phishing click rate reduction across 19 campaigns and ~1,100 users — a 50%+ overall failure reduction.
"My favorite way to present business value is the number of people who fell for a fake scam." — Mike Baran, CIO
Read the Case Study
AI Adoption — M365 Copilot
50%
MAU
A sustained 50% average increase in Monthly Active Users (MAU) and 56,557 new M365 Copilot licenses added by participating accounts.

By giving customers turnkey training, BrainStorm we saw increases in usage and license expansion.

Read the Case Study
Customer Education — Fishbowl
62%
faster
Reduction in customer onboarding time, plus a 14-point improvement in logo retention
"This initiative stands as a cornerstone of our revenue expansion narrative." — Peter Osberg, CEO
Read the Case Study
Measure the ROI

Get Started

Ready to see what adoption really looks like?

Three ways in — choose the one that fits where you are.

For Enterprise Buyers

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Ready to Try It

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Need Numbers First

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Take Something with You

BrainStorm ROI Calculator

Find out what end-user adoption is worth to your organization.
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AI Adoption

Transform your end users into AI experts with BrainStorm.
See How

Change Management

Turnkey change management for busy IT teams
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