The BrainStorm software adoption platform brings Customer Success, Customer Education and clients together in the same tool to drive unparalleled user adoption. Rather than a passive content library, BrainStorm enables clients to hit "go" on adoption campaigns expertly crafted by Customer Education teams. These campaigns include emails, courses, tips, events, assessments and more.

Customer education that drives adoption

Q: Why does customer education matter?

Decision-makers are using customer education programs to improve customer experience, with 79% viewing these programs as essential to their CX strategy (Forrester). When executed well, customer education reduces support costs, improves customer retention and enhances the overall user experience.

Q: What is a product academy?

A product academy, sometimes called a customer Learning Management System (LMS) or product university, is an educational platform that provides training resources like tutorials, courses and webinars to help users understand and maximize a product's features.

Q: What learning formats does BrainStorm support?

BrainStorm is built to help anyone create enablement experiences, not just instructional designers. Instead of linear courses, make adaptive learning flows with reusable assets. Upload videos and PDFs as standalone assets. Create surveys and assessments. Design communication templates. Host live and recorded events. Then, design adaptive experiences for users that sequence the right content at the right time. Already have a SCORM library? Bring it with you. BrainStorm supports native SCORM alongside Flows so you can build on what you've already created, not start over.

Less than 5% of licensed software users visit product academies. A change is needed. BrainStorm has renovated its product academy into a modern customer-education platform to onboard, train, and retain customers through education-led growth.

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Distribute Your Academy

With BrainStorm, enable your customers to proactively distribute your academy content to their users with a single click. Customer Education teams can manage all content globally and curate it by customer or account type. Ask less of your customers and get better results by making end-user adoption turnkey for them.

“

BrainStorm is revolutionizing our approach to customer education. By moving away from the limitations of traditional LMS platforms and embracing a more dynamic, personalized, and engaging learning experience, we're better equipped to meet the evolving needs of our customers and drive meaningful adoption of our software solutions."

Ashley Dekerlegand

Director, Customer Education, Quickbase

“

BrainStorm’s solution was just the most flexible when it came down to the way we needed to design courses for our customers. We were able to easily envision and build scalable training flows that work for all of our customers."

Chase White

Direct of Support, Fishbowl

“

BrainStorm is bringing the dream to life. They've delivered many of the capabilities Customer Education teams have long wished for."

Tricia Timney

Learning Experience Manager, Rewst

“

We love our customers' IT admins, but the last thing they want to do is give us email addresses for all of their employees. Fortunately, BrainStorm enables us to share training and tips directly with end users so we can grow adoption and renewals."

Troy Stein

Director of Customer Education, TechSmith

Product academies

Visited by users already engaged and seeking more learning

Support sites

Only accessed by users active enough to need help

Product comms

Only opened by users active enough to care about updates

In-product tours

Only completed by users who are already logged into your product

Traditional Academy

Customer resource
Passive course library
Destination (users come to you)
Linear course paths
Insights into academy usage
One-to-many self-service portal

BrainStorm

Customer tool
Active campaign library
Outreach (you go to users)
Adaptive learning
Insights into product adoption
Private self-service portals at scale

Already have content you love?

Make the switch with BrainStorm’s content & migration services

Our skilled advisory team is available to help you build a tailored migration plan—including moving assets, refreshing assets, and building new assets. Make your transition in phases, all at once, or based on a specific use case. Your transition to BrainStorm will be hassle-free.

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What is customer education?

Customer education teaches customers how to use a product or service effectively.

Customer Education professionals use BrainStorm to host their product academy. Communication and survey tools support the client's product adoption.

Why does customer education matter?

79% of decision-makers view customer education programs as essential to their CX strategy (Forrester). When executed well, customer education reduces support costs, improves retention, and enhances the overall user experience.

What is a product academy?

A product academy is an educational platform that provides training resources like tutorials, courses, and webinars to help users understand and maximize a product's features. Less than 5% of licensed software users visit product academies, which is why BrainStorm takes an outreach-first approach rather than waiting for users to come to you.

How is BrainStorm different from a traditional product academy?

Traditional academies are passive content libraries that users must seek out on their own, meaning they typically only reach already-engaged users. BrainStorm is an active campaign library that reaches out to users with adaptive, personalized learning flows built by Customer Education teams.

What learning formats does BrainStorm support?

BrainStorm supports videos, PDFs, surveys, assessments, live and recorded events, and communication templates assembled into adaptive learning flows. It also supports native SCORM, so you can bring an existing content library without starting over.

Does BrainStorm support certifications and badges?

Yes, certifications and achievement badges are available to every BrainStorm customer with no tier restrictions. Learners can share earned badges directly to LinkedIn as visible proof of product expertise.

Can customers distribute academy content to their own users?

Yes. BrainStorm enables your customers to distribute academy content to their end users with a single click, making adoption turnkey for them without requiring IT to share employee email lists.

Can I migrate my existing training content to BrainStorm?

Yes. BrainStorm's advisory team offers content and migration services to help you build a tailored migration plan, including moving, refreshing, and building new assets. You can transition in phases, all at once, or based on a specific use case.