Software Vendors | Use Cases | Customer Education
Less than 5% of licensed software users visit product academies. It's time for that to change. BrainStorm has renovated the product academy—keeping all the good parts, and fixing the rest.
How would your customer education strategy change if it wasn't limited by the features of an external LMS or product academy? BrainStorm isn't another legacy LMS pivoting to a new market. See how we're different.
With BrainStorm, enable your customers to proactively distribute your academy content to their users with a single click. Customer Education teams can manage all content globally and curate it by customer or account type. Ask less of your customers and get better results by making end-user adoption turnkey for them.
Assemble training assets like videos, PDFs, events, emails, and surveys into dynamic workflows for your customers. Apply branching logic and triggers to customers through personalized learning paths tailored to their needs. Enjoy automated personalization.
Nudge customers to learn more about new features and use cases relevant to them. With BrainStorm, emails are baked into your onboarding and adoption campaigns.
Embed on-demand events into your onboarding and training courses to drive better registration and attendance. Scale the way you deliver key information to customers, from onboarding to new feature releases. Then, enable clients to do the same with their licensed users.
Add in-line surveys into your onboarding and training workflows to gather customer insights, product feedback, and assess understanding. Use survey responses to automatically guide customers down personalized learning paths.
"BrainStorm is revolutionizing our approach to customer education. By moving away from the limitations of traditional LMS platforms and embracing a more dynamic, personalized, and engaging learning experience, we're better equipped to meet the evolving needs of our customers and drive meaningful adoption of our software solutions."
Ashley Dekerlegand
Sr. Manager of Customer Education, Quickbase
"BrainStorm’s solution was just the most flexible when it came down to the way we needed to design courses for our customers. We were able to easily envision and build scalable training flows that work for all of our customers."
Chase White
Director of Support, Fishbowl
"BrainStorm is bringing the dream to life. They've delivered many of the capabilities Customer Education teams have long wished for."
Tricia Timney
Learning Experience Manager, Rewst
"We love our customers' IT admins, but the last thing they want to do is give us email addresses for all of their employees. Fortunately, BrainStorm enables us to share training and tips directly with end users so we can grow adoption and renewals."
Troy Stein
Director of Customer Education, TechSmith
Your current customer education, customer marketing and customer support tech stack only reaches users who are already active in your product. And according to Productiv, only 47% of software licenses are used. Don't forget about the other 53% of users.
Active users seeking information
Active users seeking help
Opened by active users
Active users in the product
Our skilled advisory team is available to help you build a tailored migration plan—including moving assets, refreshing assets, and building new assets. Make your transition in phases, all at once, or based on a specific use case. Your transition to BrainStorm will be hassle-free.
%
more likely to use the product more often
%
more likely to use the product more independently
%
more likely to renew their contracts
Source: Technology Services Industry Association
Customer education teaches customers how to use a product or service effectively. Customer education teams create training content to help customers understand features, expand their use cases, answer questions, and ultimately realize more value.
Decision-makers are using customer education programs to improve customer experience, with 79% viewing these programs as essential to their CX strategy (Forrester). When executed well, customer education reduces support costs, improves customer retention, and enhances the overall user experience.
A product academy, sometimes called a customer LMS or product university, is an educational platform that provides training resources like tutorials, courses, and webinars to help users understand and maximize a product's features.
The BrainStorm software adoption platform brings Customer Success, Customer Education, and clients together in the same tool to drive unparalleled user adoption. Rather than a passive content library, BrainStorm enables clients to hit "go" on adoption campaigns expertly crafted by Customer Education teams. These campaigns include emails, courses, tips, events, assessments and more. See how BrainStorm is transforming SaaS adoption through actionable customer education.
BrainStorm is built to help anyone create enablement experiences, not just instructional designers. Instead of linear courses, make adaptive learning flows with reusable assets.
Upload videos and PDFs as standalone assets. Create surveys and assessments. Design communication templates. Host live and recorded events. Then, design adaptive experiences for users that sequence the right content at the right time.
Manage content and repurpose it, instead of building out rigid SCORM courses.
But, don't worry if you've built your past content using SCORM, we'll help you migrate.
Accelerate onboarding, activate users, and drive adoption of new features—all with the next wave of the product academy.
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