Use Cases   |   Software Vendors

Retain clients with a new way to drive adoption

Less than 5% of end users visit software product academies. BrainStorm replaces the passive product academy with an intelligent engagement & adoption engine.

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  • Adobe logo
  • Fishbowl logo
  • Quickbase logo
  • Techsmith logo

BrainStorm enables you to enable your customers

  • Customer onboarding
  • Customer success
  • Customer education
  • Customer support
Head of Customer Education standing near two customer onboarding task thumbnails, with an Appealie 2024 award nearby.

Customer onboarding

Transform your repetitive calls, trainings, and emails into adaptive onboarding journeys. Trigger reminders to nudge customers along and see where clients are getting stuck so you know when to intervene.

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Who uses it?

Director of Customer Enablement near a high-five icon, a webpage displaying BrainStorm course module selection, and the CLN Trailblazers winner award logo.

Customer success

Provide every client a white-glove experience without adding headcount. Reduce the amount of time CSMs spend playing support. Plus, give each customer admin their own turnkey end-user adoption campaigns.

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Who uses it?

Smiling Customer Success Operations professional holding a laptop, standing near a module progress page with radial bar charts showing percentage complete. A Bronze 2024 Stevie Winner logo is in the lower corner.

Customer education

Empower your customer education team to streamline the distribution of learning and see its real impact. Assemble both employee and customer education in the same place, globally curating all content by audience. Finally, see reporting on the correlation between learning consumption & usage impact.

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Who uses it?

Smiling Product Support standing near three product training assets, with an Appealie 2024 award logo in the bottom corner.

Customer support

Bring your knowledge base to life with proactive remediation. Set up triggers to automatically intervene and coach users when it looks like they're struggling. Respond to common challenges with scalable, ready-to-go learning flows.

Who uses it?

TechSmith logo

"We love our customers' IT admins, but the last thing they want to do is give us email addresses for all of their employees. Fortunately, BrainStorm enables us to share training and tips directly with end users so we can grow adoption and renewals."

Photo of Troy SteinTroy Stein
Director of Customer Education, TechSmith

Quickbase logo

"BrainStorm is revolutionizing our approach to customer education! By moving away from the limitations of traditional LMS platforms and embracing a more dynamic, personalized, and engaging learning experience, we are better equipped to [...] drive meaningful adoption of our software solutions."

Photo of Ashley DeKerlegand

Ashley DeKerlegand
Senior Manager, Customer Education, Quickbase

fishbowl-logo

"By implementing BrainStorm, we've slashed our go-live timeline by an impressive 100 days and bolstered logo retention by 14 points. Undoubtedly, this initiative stands as a cornerstone of our revenue expansion narrative."

Photo of Peter OsbergPeter Osberg
CEO, Fishbowl

Read the case study →

Decrease time-to-value

Crisp customer onboarding

Apply branching to your BrainStorm Flows to automatically tailor each client's onboarding journey. Nudge clients forward with triggered email reminders when they're falling behind.
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Group of six clients added to an onboarding automation flow.
Three account admins using automations in two modules for activating dark users.

reach all users

User activation

Enable account admins with an automated playbook to activate and onboard newly licensed users. Help them engage their most unreachable users through automation that delivers relevant and timely product tips (from a known company sender).

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reach all users

User activation

Enable account admins with an automated playbook to activate and onboard newly licensed users. Help them engage their dark users through automation that delivers relevant and timely product tips (from a known company sender).

Learn more →
User Activation

Ready to get started?

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increase usage

Deeper & broader product adoption

As your product grows, ensure users are effectively introduced to new features. Direct them to lesser-known capabilities that will help with their unique needs. Secure customer relationships as you deepen overall adoption.

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Three product usage data charts: a line chart with two values showing positive growth, a radial bar chart with three values and their respective percentage increases, and a horizontal bar chart displaying four values.
Survey data collection showing completions, skipped responses, and completion rate. The survey has three options, with "Option 1" highlighted in green and marked with a check. Two blue text bubbles are stacked on the side.

understand user behavior

User insights & product feedback

Access new data and insights into what actually drives change in usage and adoption. Plus, informally gather ongoing feedback from users through global polling. Use polling insights to identify upsell opportunities.

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understand user behavior

User insights & product feedback

Access new data and insights into what actually drives change in usage and adoption. Plus, informally gather ongoing feedback from users through global polling. Use polling insights to identify upsell opportunities.

Learn more →
Surveys

Integrate BrainStorm with your business processes

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See how BrainStorm helps you win

Select the day and time that work best for you.

  • Reach unengaged users
  • Automatically tailor learning
  • Build emails and events into courses
  • Make onboarding on-demand

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