Engage users in ongoing product adoption

Change is a journey, not an event. Drive sustained product adoption by dynamically grouping users into tailored onboarding campaigns and funneling inactive users into re-engagement sequences.

Book a Demo Drive Adoption (Free Trial)

“

Sustaining a transformation’s impact requires a major reset in mindsets and behaviors—something that few leaders know how to achieve."

Source: McKinsey

Adaptive your product training

With BrainStorm Flows™, dynamically guide users through relevant training journeys that adapt to their learning preferences, job title, skillset, user persona, survey responses, usage behavior and more.

Adapt Learning

“

We love our customers' IT admins, but the last thing they want to do is give us email addresses for all of their employees. Fortunately, BrainStorm enables us to share training and tips directly with end users so we can grow adoption and renewals."

Troy Stein

Director of Customer Education, TechSmith

Increase license activation and ROI

Make every launch successful by landing your value with users immediately.

Improve monthly active usage

Keep users coming back with always-relevant tips and nudges.

Automatically re-engage users

Reach users with dwindling activity via re-engagement triggers.

What is user activation and why does it matter for product adoption?

User activation is the process of engaging new and inactive users so they begin realizing value from your product. Without it, licensed users may never fully adopt the software, reducing ROI and increasing churn risk.

How does BrainStorm drive sustained product adoption?

BrainStorm dynamically groups users into tailored onboarding campaigns and funnels inactive users into re-engagement sequences, treating adoption as an ongoing journey rather than a one-time event.

What are BrainStorm Flows and how do they work?

BrainStorm Flows are adaptive training journeys that adjust based on factors like a user's job title, skillset, persona, survey responses, and usage behavior, ensuring every user receives relevant content.

Can BrainStorm automatically re-engage users who have gone inactive?

Yes, BrainStorm uses triggers to detect users with dwindling activity and automatically enrolls them in re-engagement campaigns without requiring manual intervention.

How does BrainStorm handle new user onboarding when a software license is assigned?

BrainStorm can automatically kick off a new user training sequence each time a new software license is assigned, making onboarding on-demand and consistent.

Can I communicate with users about specific product features through BrainStorm?

Yes, BrainStorm includes an email builder that lets you send pre-created or custom emails highlighting the features most relevant to each user's role and work.

Does BrainStorm support live and on-demand training events?

Yes, you can add event registration for live or on-demand webinars directly as a milestone within user training journeys, driving registration at scale.

What outcomes can I expect from using BrainStorm for user activation?

BrainStorm is designed to increase license activation, improve monthly active usage, and help software vendors land product value with users immediately after launch.