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Case study

1,039% Enrollment Growth in Six Months: The Quickbase Academy Turnaround

Quickbase-Case-Study-Hero-Image

Key Results

1,039%

Enrollment
Growth

29% → 63%

Completion
Rate

86%

Renewal
Rate

Meet Quickbase

Quickbase is an AI-powered operations platform used by more than 12,000 organizations worldwide. By combining AI capabilities with flexible low-code technology, Quickbase helps teams manage complex projects and operations more efficiently, especially in industries like Construction and Manufacturing.

Quickbase serves customers ranging from small, fast-growing teams to large global enterprises. To support this wide range of users, its Customer Education and Customer Success teams play a critical role in driving product adoption and long-term value.

But as the company scaled, its learning infrastructure struggled to keep up.

Quickbase-logo-color

The Challenge

Quickbase’s training content was strong. What held the program back was the academy delivering it — a one-size-fits-all system with no adaptive capabilities, no real-time visibility, and no way to connect learning activity to how customers were actually using the product.

As a result, engagement began to stall:

  • Only 18% of users clicked recommended learning paths
  • Completion rates for longer modules hovered around 33%
  • Survey participation averaged just 28%

Customer Success Managers lacked real-time visibility into who was learning and who was struggling. To piece together insights, they relied on spreadsheets and manual exports, slowing response times and limiting proactive outreach.

Enterprise customers also wanted more control. They needed visibility into their teams’ progress, insight into early adopters, and the ability to align training with their own workflows.

As Ashley DeKerlegand, Director of Customer Education & CX Enablement at Quickbase, explains:

“

The problem wasn’t content quality or quantity. The platform was built for the wrong learner — preventing customers from achieving the control and visibility they needed to scale adoption."

Ashley DeKerlegand
Ashley DeKerlegand

Director of Customer Education & CX Enablement

Without clear insight into how education connected to product usage, customer education remained an operational function rather than a strategic lever for growth.

 

 

The Solution

The Shift to BrainStorm

Having evaluated 13+ platforms, Quickbase partnered with BrainStorm to move beyond the limits of a traditional customer academy and implement a more flexible, adoption-focused learning system.

Quickbase also took a practical approach to migration. Rather than rebuilding their entire content library, the team moved quickly by lifting and shifting roughly 80% of their existing training content onto BrainStorm. BrainStorm supports SCORM content fully, keeping the courses, interactivity, and tracking intact, and giving teams the flexibility to migrate existing assets as-is. For the remaining 20%, Quickbase chose to selectively redesign longer courses into shorter microlearning experiences where it would have the greatest impact on engagement.

With the content successfully migrated, Quickbase put BrainStorm’s capabilities to work, improving how customers discover, engage with, and apply training.

These changes included:

1. Searchable Microlearning and Modern Content Formats

Long-form courses were broken into short, focused lessons that customers could quickly find and complete in the flow of work. BrainStorm also enabled more flexible formats such as dynamic video, assessments, and branching experiences, making training easier to navigate and apply.

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In some cases, Quickbase selectively redesigned older training. One long SCORM-based course that previously required nine hours of training was restructured into a modular microlearning experience lasting about four hours. Completion rates increased from 16% to 58%, demonstrating how shorter, more accessible formats can significantly increase completion, a pattern seen across all of Quickbase’s learning paths.

2. Adaptive Learning Paths

Instead of one fixed journey, learning paths adjusted based on user role and behavior. Customers saw content relevant to their responsibilities and engaged with it at a higher rate.

3. Private and Shared Portals

Enterprise customers received branded portals with administrative controls and visibility into team progress. This gave customers more ownership and insight into adoption across their organizations.

4. Real-Time Reporting and Targeted Communication

Beyond tracking completions, Quickbase gained visibility into engagement patterns, including where learners progressed and where they were stuck. Automated nudges through intelligent communication templates, and dashboards helped teams respond faster and guide users toward product adoption.

The result was a customer education program that could keep up with Quickbase’s growth — more learners, cleaner data, and a direct line to product adoption.

Quickbase University User Portal

 

Results

Measurable Results in Six Months

Within six months, BrainStorm drove measurable improvement across the core Quickbase Academy certifications:
Certifications
Enrollment Growth
Completion Rate
Certification Growth

Certification 1: App Foundations

(lift and shift)

Quickbase objective: Master platform fundamentals and core building concepts

+1,039%

(526 → 5,992 learners)

29% → 63%

+34 percentage points

+29%

(337 → 436)

Certification 2: App Builder

(lift and shift)

Quickbase objective: Demonstrate advanced application development skills

+102%

(394 → 797 learners)

36% → 67%

+31 percentage points

+24%

(271 → 337)

Certification 3: Pipelines

(complete rebuild)

Quickbase objective: Validate automation and integration expertise

+950%

(159 → 1,669 learners)

16% → 58%

+42 percentage points

+25%

(170 → 212)

Certification 1: App Foundations

(lift and shift)

Quickbase objective: Master platform fundamentals and core building concepts

Enrollment Growth

+1,039%

(526 → 5,992 learners)

Completion Rate

29% → 63%

+34 percentage points

Certification Growth

+29%

(337 → 436)

Certification 2: App Builder

(lift and shift)

Quickbase objective: Demonstrate advanced application development skills

Enrollment Growth

+102%

(394 → 797 learners)

Completion Rate

36% → 67%

+31 percentage points

Certification Growth

+24%

(271 → 337)

Certification 3: Pipelines

(complete rebuild)

Quickbase objective: Validate automation and integration expertise

Enrollment Growth

+950%

(159 → 1,669 learners)

Completion Rate

16% → 58%

+42 percentage points

Certification Growth

+25%

(170 → 212)

The Impact

The education program also had a direct impact on revenue performance — a signal that customer education had become something sales could lead with.

Renewals told the same story. Customers who had gone through Quickbase Academy showed an 86% loyalty rate, showing that customers who engaged with the academy were measurably more likely to renew than those who hadn't.

86%

Loyalty Rate

With BrainStorm’s real-time engagement reporting, Quickbase gained visibility far beyond course completions. They could see which accounts were actively engaging, progressing through certifications, and building product expertise, and which were stalled.

This visibility gave Customer Success and Sales teams clearer signals ahead of renewal and expansion conversations. Instead of entering sales cycles without insight, teams could identify adoption momentum early, flag risk accounts sooner, and prioritize customers showing readiness for growth.

For the first time, Quickbase had a customer education program that generated signals Customer Success and Sales could act on.

As Ashley DeKerlegand notes:

“

BrainStorm is revolutionizing our approach to customer education. By moving away from the limitations of traditional LMS platforms and embracing a more dynamic, personalized learning experience, we are better equipped to meet the evolving needs of our customers and drive meaningful adoption of our software solutions.”

Ashley DeKerlegand
Ashley DeKerlegand

Director of Customer Education & CX Enablement

Conclusion

By the six-month mark, Quickbase had more learners in the program, higher completion rates across every path, and data that Customer Success and Sales could actually use.

Today, their customer education program supports both SMB and enterprise customers at scale, while giving internal teams the insight they need to guide onboarding, expansion, and long-term success.

Get Started

Ready to Turn Customer Education into a Revenue Asset?

Quickbase started with a strong content library and a team that understood what good customer education looks like. What changed the outcome was having a platform built to match that ambition.

If your customers have access to training but aren’t engaging with it, or if you can’t connect education activity to adoption outcomes — that’s the problem BrainStorm is built to solve.

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