Meet Masco

Masco is a global leader in home improvement and building products, headquartered in Livonia, Michigan. The company employs over 19,000 people worldwide and operates 30 manufacturing facilities in North America, along with 8 additional facilities internationally. Masco is committed to enhancing living possibilities through its family of companies.

A lack of awareness and engagement among end users about the benefits and features of Copilot.

Historic resistance to change, including low adoption rates of new tools.

Difficulty scaling training and support for different user groups.

Limited resources to design and deliver engaging learning experiences.

The Process & Solution

Masco engaged with BrainStorm, a long-time Microsoft partner, to implement a comprehensive learning program for their Microsoft 365 tools, including Microsoft 365 Copilot. To support their initial purchase of 300 Copilot licenses, Masco also purchased licenses to BrainStorm’s Microsoft 365 Core Pack and Microsoft 365 Copilot Pack.

Note: BrainStorm’s Microsoft 365 Core Pack is comprised of turnkey training campaigns focused on the adoption of the full M365 suite. The Microsoft 365 Copilot Pack is comprised of Copilot-specific training campaigns.

BrainStorm's software adoption platform was crucial in meeting Masco's Copilot pilot needs. Masco quickly moved to purchase additional BrainStorm licenses for all employees in their test group.

“

Our Copilot members were requesting more training and help...Thankfully, we were able to license all 300 of the pilot members quickly with BrainStorm's [solution]. The feedback we received was positive. Our pilot group felt this gave them a valuable foundation to begin using and understanding the technology quickly."

Masco IT Leadership

Increased Copilot awareness, engagement, and usage among Masco end users.

A significant reduction in support calls and onboarding time associated with Masco’s Copilot rollout.

“

Some of Copilot's features we were initially most interested in exploring were the meeting, document, and email summary features. Our pilot group experienced enough benefits through use of these tools that we are now considering how to effectively scale them more broadly.”

Masco IT Leadership

Conclusion

Masco's goals were boosted by BrainStorm's Copilot Pack, which is integral to driving user adoption and delivering business impact. The flows provide guidance on crafting effective prompts, uncovering new use cases, and maximizing Copilot’s outputs, ensuring users can fully leverage the platform's capabilities.

BrainStorm's adaptive workflows, comprising communications, events, and videos, dynamically branch based on user input, creating a personalized learning journey. This responsiveness helps organizations like Masco swiftly integrate Copilot (and other tools) into their operations, streamlining their digital transformation and securing a competitive advantage.

Automatically remind end users when they need to take the next step in onboarding

Personalize training based on the end-user role, needs, and behaviors

Detect and respond to undesired end user behavior automatically

Drive deeper adoption and ROI across your tech stack

Driving Microsoft 365 Copilot Adoption at Enterprise Scale

Meet Masco

The Challenge

The Process & Solution

The Impact

Conclusion

Empower your end users and tackle the most pressing tech rollout challenges with BrainStorm.

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