When end users adopt their software, everyone wins

Our story

Founded in 1995 along the beautiful Wasatch Front in Utah, BrainStorm was built by Wharton Business School graduates John Wade and Eric Farr with the core beliefs that 1) the rate of technology innovation would continue to rapidly accelerate and 2) clients and end users of that technology would require ongoing education to successfully adopt it.  

Driving change since 1995 

Since the beginning, BrainStorm has believed in the power of unlocking human potential. When individuals thrive, everyone thrives. And that belief is at the core of everything we do: the people we hire, the decisions we make, and the standard we hold ourselves to. 

From the beginning, the company’s goal has been to help frustrated or unmotivated technology users achieve more success—in life and work—by mastering the software tools they rely on to do their jobs every day. 

Over the years, BrainStorm has evolved from a training services company into a world-class SaaS platform that is leading the market in both solutions and growth. Our people-focused approach has helped thousands of organizations embrace change, conquer software adoption challenges, and improve customer experiences. 

We are what we do

At the crux, BrainStorm’s mantra is “people matter most.” From the beginning, BrainStorm has always been about people—our fellow team members, our communities, and most of all, our customers. At BrainStorm, we accomplish this objective with our dedication to being: 

Our people

BrainStorm is more than a software company. We are a community of individuals passionate about becoming the best versions of ourselves—at home and in the workplace. We are parents, athletes, teachers, community organizers, artists, and scientists. At BrainStorm, there is room for everyone to thrive at work and in life. Our culture is not just a written set of values; it’s part of our DNA.    

Beyond being experts in technology, we understand people. Behind every job title is a person—with their own goals, dreams, challenges, and preferences. While we may do different work and live in different time zones, we all get dressed, eat breakfast, and use a screen to start our days. We celebrate diversity, but we also firmly believe that we are more the same than we are different.

Consider joining our team. Visit our careers page →

A place for everyone

BrainStorm believes that diversity and inclusion are not just about creating a more representative workforce, but about creating a workplace where everyone feels valued, respected, and heard.

We are committed to building a diverse and inclusive environment where individuals from all backgrounds, perspectives, and experiences can thrive.

To achieve our diversity and inclusion goals, we have implemented policies and practices that promote fairness, equity, and respect. We know that these efforts enable us to better serve our clients and customers.

Consider joining our team. Visit our careers page →

We give back

We are committed to making a positive impact on the world around us and have implemented various initiatives to support local charities and organizations. We believe that even small contributions can make a big difference and encourage our team members to be involved in volunteer work by giving each employee 3 paid service days annually to get out into their communities to accomplish good.

Through our giving initiatives, we have supported various causes, including education, healthcare, environmental sustainability, and social justice. Annually, we steer the 1 Million Meals food drive at Utah’s Silicon Slopes Summit, spend the month of May fundraising for Red Nose Day, and have adopted an underserved middle school in rural Utah where we hold career days, mentor students, and help with other student-focused initiatives. Further, BrainStorm’s owners formed a 501c3 that organizes 60 established entrepreneurs to give money and time back to supporting student entrepreneurs, both in high school and university, through mentoring, speaking, and funding programs.

We also understand that giving back is not just about financial donations but involves providing our time, skills, and expertise to support those in need. We believe that it is our responsibility to use our talents, skills, and resources to create positive change in the world, and to enable others to do the same.