Customer adoption and expansion are the lifelines of any business—but what strategies truly move the needle? Join this expert panel discussion to learn how Customer Success, Customer Education, and Product Marketing work together to create seamless customer experiences and drive retention. 

Hear from: 

• Erica Akroyd, Director Scaled Customer Success & Education, Pendo alum
• Nicole Watson, Director of Product Marketing, Salesforce 
• Tim Hill, Senior Director of Customer Success, Gong 

This session will uncover real-world strategies for increasing adoption, ensuring long-term engagement, and turning customers into advocates. Save your seat today! 

About Erica Akroyd, panelist

Erica Akroyd is a customer education and scaled success leader with a proven track record of driving customer adoption, retention, and self-sufficiency. With a background spanning social work, customer success, product, and customer education, she specializes in building strategic programs that empower customers and reduce reliance on support.

About Nicole Watson, panelist

Nicole is a high-performing marketer with 15+ years of experience in all aspects of marketing. Her specialties include go-to-market strategy, product launches, keynote development, project management, leading cross-functional teams, and storytelling. She is also passionate about giving back and serves as Past Board Chair for Partnerships for Children.

About Tim Hill, panelist

Tim has led the commercial customer success segment at Gong for the past 6 years helping grow Gong from $10m to over $300m ARR. Tim's org is responsible for delivering outsized value to customers through alignment on their mission critical business outcomes and driving deep product adoption. Prior to Gong, Tim led success teams at SurveyMonkey and Worklete.