BrainStorm Ranked as Top Performer in the Spring 2025 FeaturedCustomers Report for Customer Education Software 

Salt Lake City, UT April 22, 2025 - BrainStorm, the premier platform for driving software adoption at scale, has been recognized as a Top Performer in the Spring 2025 FeaturedCustomers Report for Customer Education Software.

FeaturedCustomers is a leading customer reference platform for B2B software and services, offering a trusted, third-party environment where prospects can research solutions using real customer feedback, ranging from testimonials and success stories to videos and case studies. With over 1.7 million customer references, it helps businesses make informed purchasing decisions based on verified user experiences. 

The Top Performer award from FeaturedCustomers recognizes vendors with a strong market presence, robust resources, and a substantial volume of customer reference content that validates their product vision. Top Performers consistently receive high ratings from their customers, reflecting both satisfaction and trust in the solutions they provide. 

At BrainStorm, our people-focused approach to change has helped thousands of organizations embrace new technology, overcome software adoption challenges, shorten the time it takes for SaaS customers to experience value, and create more savvy—and retained—software customers. BrainStorm is uniquely positioned to help software vendors drive long-term customer adoption, not just learning consumption.

What sets BrainStorm apart

BrainStorm stands out by transforming software customer behavior, ensuring sustained adoption and measurable business impact. Here’s how:

  • Personalized learning journeys with branching. Unlike one-size-fits-all platforms, BrainStorm lets training teams create dynamic, customizable Flows that adapt to each learner’s needs, usage patterns, and preferences. 
  • Triggers. Based on the principle of situational learning, BrainStorm enables software vendors to integrate their products so that user behavior can automatically trigger relevant, contextual learning assignments. 
  • Communications. Brainstorm enables its customers to create custom emails, adapt existing email templates, schedule or set triggers for emails, and then measure key email performance metrics like open rates, click rates, and more.  
  • Events. BrainStorm empowers customers to scale communication and training through live and on-demand events, making it easy to deliver key information—from onboarding to new feature releases—to the right people at the right time. 
  • Impact measurement. With BrainStorm, customers can track behavioral changes, measure engagement, and prove ROI with dynamic reporting dashboards.

Customer education that hits the bottom line

Software vendors trust BrainStorm to tackle key business challenges, such as scaling customer adoption without increasing headcount, crafting award-winning adoption experiences, and increasing renewals. 

One of BrainStorm's customers, Fishbowl, a leading ERP for inventory, won G2's Highest User Adoption product in the implementation index for the second consecutive time crediting the award to their partnership with BrainStorm.    

“By implementing BrainStorm, we've slashed our go-live timeline by an impressive 100 days and bolstered logo retention by 14 points. Undoubtedly, this initiative stands as a cornerstone of our revenue expansion narrative."   

 - Peter Osberg, CEO, Fishbowl 

TechSmith, a global enterprise software solution provider, turned to BrainStorm to drive adoption and usage across their user base, scale adoption efforts more effectively, and create a better experience for their customers. 

“We love our customers' IT admins, but the last thing they want to do is give us email addresses for all of their employees. Fortunately, BrainStorm enables us to share training and tips directly with end users so we can grow adoption and renewals."  

- Troy Stein, Director of Customer Education, TechSmith   

BrainStorm is the only end-to-end platform designed to move software customers beyond software rollouts to true technology transformation. Whether a customer is onboarding a new tool, reinforcing security best practices, or increasing productivity across all platforms, BrainStorm ensures long-term success—not just initial adoption.   

Let’s talk about how BrainStorm can help you achieve similar results. 

About BrainStorm  

BrainStorm simplifies customer onboarding by providing easy-to-use training that helps customers quickly get up to speed with new products. With BrainStorm, you can create on-demand customer onboarding journeys that deliver value from day one, allowing time for you to focus on more high-impact activities. Learn more here.