BrainStorm and Clueso Partner to Bring Scalable Microlearning to Customer Education Teams

The partnership gives CE leaders the video content format customers actually engage with — and the delivery system that turns it into measurable product adoption.

[American Fork, Utah] — June 17, 2026 — BrainStorm, the behavior-change platform for software adoption, and Clueso, the AI video platform for customer education and L&D teams, today announced a strategic partnership that gives customer education teams at software vendors and SaaS companies a new way to create and deliver microlearning at scale.

Most CE teams have known for years that short-form video is what customers actually engage with. Acting on that knowledge is what has been hard. Building professional video content was slow, expensive and rarely kept up with a product roadmap that never slowed down. So, for years, CE teams built their programs around what was practical to produce, and customers got content that met the requirement but didn’t always change behavior. 

Clueso removes that barrier. BrainStorm delivers what Clueso creates. Together, they give CE teams a complete system for video-based microlearning. Create professional content in minutes without trading quality for speed. Deliver it in context across the channels customers already use, reinforce new behaviors and measure whether adoption actually happened.

The problem the partnership solves

CE leaders know what works. Short, specific, visual content delivered in context — not buried in an academy — is what drives customer engagement and behavior change. Video outperforms SCORM. Microlearning outperforms courses. In-context delivery outperforms waiting for customers to log in.

Knowing what works and being able to produce it at scale are different things. Professional video production was slow and expensive, so CE teams defaulted to SCORM. That workaround produced a content library most customers skip and completion data that tells CE leaders nothing about whether customers changed how they use the product.

Customers who don't adopt don't renew. CE leaders know this. The partnership gives them the system to close that gap.

BrainStorm supports SCORM and will continue to. But the partnership with Clueso makes video-based microlearning as fast and easy to produce as a SCORM module, and delivers it in a way that actually reaches customers.

What each company brings

Clueso uses AI to turn screen recordings, slide decks, PDFs and text prompts into professional training videos and step-by-step guides in minutes, cutting video production time by 80% and content production costs by up to 90%. CE teams do not have to choose between producing content fast and producing engaging content that customers will actually finish watching. Clueso delivers both. Available in 60+ languages and rated 4.9/5 on G2, Clueso is trusted by more than 1,000 organizations. CE teams that once spent days producing a single walkthrough can now create and update content at the pace their product moves.

BrainStorm delivers that content to customers in context, through multi-channel reinforcement programs that meet customers where they are and guide them through new behaviors over time. The platform's ADOPT™ framework moves customers from initial awareness through habitual product use, making adoption visible and measurable against the retention and expansion outcomes CE teams are accountable for.

Joint Vision

“This partnership is about closing the gap between what CE teams know works and what they’ve actually been able to deliver. Clueso makes professional video as fast to produce as any other content format, without compromising on quality. BrainStorm delivers it to customers in context and makes sure it drives measurable adoption through behavior change.”

— Todd Kirk, VP • Software Engagement Advisory, BrainStorm, Inc.

"CE teams have always known video works. The problem was never the format, it was the production time and cost. Clueso brings that down by 80-90%, and pairing that with BrainStorm's delivery means teams can finally build a content motion that actually keeps up with their product."

— Neel Balar, Co-founder, Clueso

Available Now

Clueso is available now as an optional add-on to the BrainStorm CE platform. CE teams can convert rough training recordings into professional microlearning videos in minutes. This add-on helps you build your video content that keeps up with the pace at which your product moves without adding headcount.

About BrainStorm

BrainStorm is the behavior-change platform for software adoption. Through its proprietary ADOPT™ framework, BrainStorm orchestrates sustained behavior change at scale, delivering education in context, reinforcing new habits over time and making adoption visible and measurable. BrainStorm serves both enterprise organizations deploying software to their people and software vendors who need their customers to use what they have built. Learn more at brainstorminc.com.

About Clueso

Clueso is the AI video platform that helps teams create polished training videos and step-by-step guides from screen recordings, slide decks, PDFs, or even simple text prompts in minutes, cutting video production costs by up to 90%. It's built for customer education, L&D, enablement, and IT teams who need to scale video production to keep up with training requirements without scaling headcount. Trusted by 1,000+ organizations, from fast-growing startups to large enterprises. Learn more at clueso.io.

Media contact:

Debra Wilson
Vice President, Marketing
dwilson@brainstorminc.com