New software is only a good investment if end users are going to engage with it and it fulfills a business need. However, new software solutions are often met with pushback and lack of buy-in. Reluctance to adopt new technology can be a red flag that the “whys” of the change are unclear, or that there is a knowledge gap in how to use the new solution.


The good news is that these obstacles can be overcome by adding high-quality software training to any new technology initiative. In-depth training will help employees and stakeholders feel more confident in the change, which will contribute to measurable improvement in ROI. 

Software “training” vs. effective software training

“Training” means different things in different organizations. For some, it means a disjointed company meeting complete with text-packed PowerPoint slides and a link to the user’s guide. For others, it means a customizable, targeted, and metrics-driven initiative with ongoing support and quantifiable results.


Obviously, one of these approaches is more effective than the other.


When investing in a new software or technology solution, partnering with a training provider who understands your objectives and challenges will push past the resistance to change and ensure the organization realizes the full value of the new tool.


What to include in software training to maximize ROI

Whether you are trying to move internal messaging to Yammer, switch the company email provider from Gmail to Outlook, or transition to SharePoint to improve the company workflow, the quality of the training you provide during the rollout will have a direct impact on the rate of adoption and level of productivity, both of which contribute to ROI.


Here are 6 ways in which adding the right software training to your customers’ new technology rollout can have a major impact on ROI:


1. Give change a chance.

Teams are more likely to embrace change when they feel invested in the process. These are just a few proven ideas for generating excitement and ownership in a new initiative:

  • Encourage adoption of the new technology with incentives, such as prizes for early adopters. 
  • Introduce an element of fun and friendly competition using gamification.
  • Implement a champion program by recruiting someone who is admired in the organization to model the desired behavior.  


Each of these approaches gives users the feeling that they are choosing to adopt the software, rather than being forced to make a change.


2. Set specific goals for the training.

Simply announcing key business objectives won’t drive ROI as effectively as identifying specific goals and measurable metrics. For example, stating that the company is adopting Microsoft Teams because it needs to increase productivity isn’t as useful (or motivating) as defining the metric and the time frame, such as: “I want to increase productivity 14% by Q1 2022.”  


3. Get straight to the essential functionalities.

On average, employees can spare 4.8 minutes a day for training. Be sure to use that small window in a way that makes the most sense for ROI. Adding photos to a Yammer profile is nowhere near as valuable as learning how to use the features that directly impact company revenue, client satisfaction, and employee productivity. 


4. Customize training based on role.

When it comes to learning new technology, the features a CEO uses won’t be the same as the ones a marketing team would rely on. When investing in a training solution, make sure it is customizable and can be personalized to individual roles. Ensuring each role has access to the right features to do their job will have a positive impact on ROI.


5. Eliminate duplicate applications.

When introducing a new solution — such as Microsoft Teams — the new technology will replace other disparate tools currently in use. Effective software training will empower users to embrace the new technology and start using it quickly, eliminating the need to maintain and license additional solutions that provide the same or similar services. 


This approach has multiple benefits for improving ROI. Not only does the company save money by not supporting duplicate applications, but it also removes the option for employees to continue to use the old solution.


6. Reduce time to adoption.

Few organizations have weeks or months to spend migrating from one collaboration tool to another. Training solutions such as BrainStorm’s QuickHelp use a psychology-based approach to training — including short tutorials and machine learning — to reduce the time to adoption, increase knowledge retention, and personalize learning, all of which speed up time to launch and encourage long-term change.


QuickHelp also provides in-depth reporting and metrics to measure progress, usage rates, and productivity changes over time. 

Train like your ROI depends on it

Employee and client success depend on having the right tools in place. But without the knowledge to use them properly, you leave a lot of value on the table.


To help organizations make the most out of their new software or technology rollout, it’s time to step away from the tool FAQs and clip art and take advantage of personalized, success-driven training solutions that are designed to increase adoption rates and provide measurable, actionable metrics to track ROI.


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