Turning Customer Education into a Competitive Differentiator for Sales
About This Webinar
If your customer education program isn't making your Strategic Account Executives' jobs easier, it's probably costing you more than you think.
This session shares how Quickbase University went from a reactive support function to a program sales actively champions in deals. Changing the platform architecture, not the content, is what made it possible. Learn how product-adoption-focused learning turned customer education into a competitive differentiator that accelerates sales cycles, protects renewals, and drives expansion revenue.
What You'll Learn:
- Why traditional LMS-centric approaches are falling short and how TSIA's Three Crises Framework explains the gap between education, value proof, and revenue impact
- How to position customer education across new logo, renewal, and expansion conversations to support revenue outcomes
- How to move from completion metrics to the data story that connects learning to feature adoption, retention, and deal outcomes
- The core success factors you can apply to your own customer education program
Speakers
About Ashley DeKerlegand: Ashley DeKerlegand brings over 12 years of learning and development expertise to her role at Quickbase, where she leads Quickbase University and CX Enablement with a data-driven approach to create high-impact learning experiences. Her dual focus on customer success and employee enablement stems from her belief that empowering internal teams is just as critical as educating customers in driving overall success.
With a Master of Science degree in Instructional Design, Ashley leverages analytics and emerging technologies to develop innovative, scalable learning solutions. She is passionate about aligning education strategies with business goals, ensuring both customers and employees have the tools and knowledge needed to thrive in today's fast-paced SaaS industry. Her commitment to continuous improvement and innovation in customer education reflects her dedication to understanding industry trends and customer needs
About Casey Trujillo: Casey Trujillo applies over 20 years of experience working with Fortune 100 and Fortune 500 companies to guide them through their digital transformations with a best-in-class solution set. Casey has played an instrumental role in coaching organizations through the process of re-imagining their businesses with applied end-user technology.