Rethinking Content Syndication in Customer Education

Most software vendors have training content their customers actually need — and no effective way to get it to them.

Hand it over for customers to host in their own LMS, and you lose visibility into engagement, reporting, and whether the content is being updated correctly. Keep it behind your own portal, and customers are forced to come back to you for access, reporting, and every content change.

That's the content syndication challenge, and most existing solutions simply shift the operational burden from one side to the other due to which everyone spends more time managing content than driving adoption.

In this session, Dave Derington, an industry veteran who's worked across vendors, customers and services partners — joins Casey Trujillo from BrainStorm to unpack why content syndication has been so difficult for customer education teams—and what a better model looks like.

What you'll learn 

• Why content syndication has stalled and what it's costing vendors and customers 
• Why the LMS model can’t keep pace with your business — and what a behavior change system does differently 
• How to let enterprise customers curate their own learning experience without losing control of your content or becoming a bottleneck 
• What shared reporting looks like when both sides have visibility into who's learning and who isn't