The BrainStorm Blog

Why Customer Education Teams Need to Think More Like Product Teams

The environment customer education was built to serve has fundamentally changed. When software shipped once or twice a ...

The Hidden Cost of Customer Education: Content Operations

Most customer education teams believe they're in the adoption business. They are. The problem is that many of them ...

Adoption Dies in the Gap Between Vendor and Customer

The moment a customer signs a contract, both sides want the same thing. The vendor wants the customer to succeed. The ...

BrainStorm and Clueso Partner to Bring Scalable Microlearning to Customer Education Teams

The partnership gives CE leaders the video content format customers actually engage with — and the delivery system that ...

$400 billion spent on corporate training. 74% of companies still can't keep up with skills demand.

Josh Bersin's latest research puts a hard number on a problem L&D leaders already feel: more content isn't closing ...

Shadow AI: What it is and how to manage the risk

Shadow AI has become one of the biggest visibility gaps for IT and security teams at enterprise organizations. It's ...

Why Your AI Initiative Is Winning and Losing at the Same Time

The 67% problem AI initiatives face Microsoft's 2026 Work Trend Index surveyed 20,000 employees across 31 countries. ...

AI is everywhere. Adoption isn't. What's causing the gap?

There's a quiet pattern happening inside most companies right now.

Copilot just hit 20 million paid seats. The next test is governance and ROI.

Copilot just became the enterprise standard. Here's how to make the most of it. Posted May 11, 2026 — BrainStorm Inc.

Which AI Adoption Zone are your users in?

The 4 Zones of Enterprise AI Adoption Posted May 12, 2026 — BrainStorm Inc.

How To Modernize Your Academy Without Starting Over

Modernizing your academy doesn't mean dismantling it. It means adding the right layers on top of what you already ...

The Quiet Gap Growing Inside Most Customer Academies

You've put real work into your customer academy. The courses, the certifications, the learning paths. It took time, ...

The New Operating Cost of AI

To train or not to train? The debate that breaks under AI An open letter to CIOs and CTOs: AI use requires user trust, ...

BrainStorm introduces native SCORM support

FOR IMMEDIATE RELEASE

The New AI Org Chart: Why Companies Are Inventing Roles That Didn’t Exist Two Years Ago

The AI Confidence Crisis: Why the AI Trust Gap is Breaking Down

BrainStorm Wins Gold in the 2025 Brandon Hall Group Excellence in Technology Awards for the Second Year in a Row

Best Advance in Learning Management Technology for External Training – Gold at the Brandon Hall Group 2025 Technology ...

BrainStorm Wins G2 Winter 2025 Leader & Top-Rated Badges

Salt Lake City, UT December 3, 2025 - BrainStorm, the premier platform for driving software adoption at scale, has been ...

2025 Stormies Award Winners: Digital Employee Experience

Table of Contents The Catalyst Award The Connector Award The AI Trailblazer Award The Visionary Award The Partner ...

Strengthen Your Digital Defenses Against AI Threats

This blog was created with AI assistance and carefully reviewed by human editors to ensure clarity, accuracy, and ...

BrainStorm Wins G2 Fall 2025 Leader & Top-Rated Badges

BrainStorm earns top marks from customers Salt Lake City, UT October 24, 2025 - BrainStorm, the premier platform for ...

BrainStorm honored by Talented Learning as a leading LMS for customers and partners in 2025

We’re proud to share that we’ve been awarded the LMS Award 2025 for Best Customer/Partner—for the second consecutive ...

BrainStorm launches two new AI training content packs to tackle shadow AI Security risks and unlock actual AI Productivity

FOR IMMEDIATE RELEASE BrainStorm launches two new AI training content packs to tackle shadow AI Security risks and ...

BrainStorm wins Company Culture award at 2025 Silicon Slopes Hall of Fame & Awards

FOR IMMEDIATE RELEASE BrainStorm wins Company Culture award at 2025 Silicon Slopes Hall of Fame & Awards ...

Driving Enterprise AI Adoption: A Leader’s Guide to AI Training and Adoption

An MIT report, The GenAI Divide: State of AI in Business 2025, found that 95% of generative AI pilots fail to deliver ...

SaaS Therapy Named #7 on the Top 50 Customer Success Podcasts of 2025

We’re excited to announce that SaaS Therapy has been recognized as the #7 podcast on Million Podcasts’ “Top 50 Customer ...

BrainStorm honored as a 2025 Best Workplace by Inc.

Salt Lake City, UT , August 20, 2025 – BrainStorm, the premier platform for driving software adoption at scale, is ...

Security awareness and phishing simulation: the one-two punch to build secure users

Combining productivity and protection In a world where digital tools power nearly every aspect of modern work, ...

BrainStorm launches Threat Defense—simulated phishing attacks with 100% deliverabilty

BrainStorm launches Threat Defense to help organizations combat phishing with simulated attacks and just-in-time ...

The certification trap: What your customer education program might be missing

In the world of Customer Education, certification programs have long been considered a badge of success. They look ...

As AI races ahead, are you leading the way?

In the age of artificial intelligence, organizations face a stark reality: adapt to AI-driven work or risk being left ...

BrainStorm named a 2025 Top Performer in Customer Education software by FeaturedCustomers

BrainStorm Ranked as Top Performer in the Spring 2025 FeaturedCustomers Report for Customer Education Software Salt ...

Beyond pilots: Why 2025 demands AI adoption at scale

Don't get stuck in pilot mode.

How to align Customer Success and Customer Education

Customer success (CS) and customer education (CE) are both essential to helping customers thrive. Despite their shared ...

BrainStorm Recognized as a Grid Leader in Talented Learning's 2025 RightFit Solution Grid for LMS Platforms

Salt Lake City, UT, April 17, 2025 – BrainStorm is proud to announce its recognition as a Grid Leader in the 2025 ...

6 ways Microsoft Copilot Chat outperforms ChatGPT in the workplace (besides being FREE)

Two of the most powerful players in generative AI—Microsoft Copilot Chat and ChatGPT—are redefining what's possible at ...

BrainStorm named a G2 Spring 2025 Microlearning Leader

BrainStorm Ranked as Leader in G2’s Spring 2025 Grid for Microlearning Platforms Salt lake city, UT March 26, 2025 - ...

BrainStorm named a G2 Spring 2025 Digital Adoption Platform Leader

BrainStorm ranked as leader in G2’s Spring 2025 Grid for digital adoption platforms Salt lake city, UT March 26, 2025 - ...

From backups to best practices: Strengthening IT governance for every department

If you work in IT, you know that governance can sometimes feel chaotic—managing users across multiple departments with ...

How to speed up customer onboarding: The 7 numbers to start measuring right away

Onboarding new customers quickly and effectively is crucial for B2B SaaS companies aiming to reduce churn, increase ...

7 deadly sins of M365 Copilot rollouts

Piloting AI tools like Microsoft 365 Copilot presents a unique challenge: it's not just about testing functionality. ...

Thousands unite to pack over 1 million meals for Utah families in BrainStorm-led initiative

FOR IMMEDIATE RELEASE Thousands Unite to Pack Over 1 Million Meals for Utah Families in BrainStorm-Led Initiative

13 predictions for Customer Success & Customer Education in 2025 from top voices

The worlds of Customer Success (CS) and Customer Education (CE) are undergoing seismic shifts, with AI, ...

Rapid customer onboarding in B2B SaaS: How to speed up onboarding and drive first value in 20 days

Table of contents Why rapid onboarding matters Make day 1 a milestone moment On-demand customer onboarding: Offer ...

BrainStorm named a Brandon Hall Group Technology Excellence Award winner

Best Advance in Learning Management Technology for External Training – Gold at the Brandon Hall Group 2024 Technology ...

BrainStorm named a 2024 Top Customer LMS by Talented Learning

BrainStorm named a top customer learning management solution Salt Lake City, UT November 5, 2024 - BrainStorm named a ...

The definitive guide: End-user experience management

Table of Contents What is end-user experience management? Understand the role of IT in shaping employee productivity ...

Keep your renewal off the chopping block

The worst isn’t behind us

The 2024 Stormies awards presents: The digital employee experience program leaders shaping 2024 (Part 1)

Table of Contents Most innovative end user adoption program Most strategic digital employee experience program ...

2024 Stormies: Digital Employee Experience Leaders

Table of Contents The Changemakers of 2024 The Legacy Digital Workplace Leaders of 2024 Workplace Technology ...

Your preflight playbook for Microsoft 365 Copilot

Are you excited about harnessing the full potential of Copilot for Microsoft 365 but not quite sure if your ...

What is Customer Education? Everything you need to know

Table of Contents What is Customer Education? What is the main goal of Customer Education? How is Customer Education ...

BrainStorm named a winner of the 2024 SaaS Awards for Best SaaS Product for eLearning

Salt Lake City, UT, June 25, 2024 – BrainStorm, the leading platform for driving software adoption at scale, has been ...

BrainStorm recognized as Overall SaaS Award Winner in the HR & Learning Category

BrainStorm recognized as Overall SaaS Award Winner in the HR & Learning Category for the 2024 APPEALIE SaaS + ...

Choosing the perfect customer education learning model

A step-by-step guide to choosing the perfect learning model for your customer education program Choosing the right ...

Building a customer education program focused on software adoption

A guide to building a customer education program that's laser-focused on software adoption Every solution provider asks ...

7 Common Software Pilot Mistakes (2026 Guide)

Why software pilots fail more than they should A good software pilot saves your organization from a bad investment. ...

BrainStorm wins the CLN Trailblazer Award as the Most Innovative Solution Provider

The CLN names BrainStorm the Trailblazer Award Winner for Most Innovative Solution Provider LAS VEGAS, NV March 26-27, ...

BrainStorm wins Sales, Customer Service 2024 Technology Partner of the Year

BrainStorm Receives 2024 Stevie Award for Excellence in Sales and Customer Service

12 software puns that make way too much sense

We couldn't help ourselves - and we apologize in advance. -The BrainStorm Team

Four tips for Customer Success leaders from Maranda Dziekonski, Top 50 CCO

1. The minimum necessary experience "Take a look at what is the minimum experience necessary for your customer to be ...

Executive sponsorship: why it makes or breaks AI rollouts

Every technology rollout starts with ambition. You get the licenses, roll out the tool, and wait for the magic to ...

5 Ways Your Organization Is Unprepared for M365 Copilot

Top of Mind for Every Business Leader The computer revolutionized the world, but generative AI is quickly ushering in a ...

🔉 SaaS Therapy: A masterclass in SaaS customer relationships

Silicon Slopes, Utah – BrainStorm, a Utah-based company, is thrilled to announce the launch of its latest initiative, ...

7 ways IT drives revenue (that you didn’t know about)

Shifting priorities and expanding roles In today's business landscape, Information Technology (IT) isn't just a support ...

AI at work: How to securely launch AI tools to your end users

In today's technology-fueled business landscape, companies are constantly on the lookout for innovative ways to gain a ...

Preparing your organization for Microsoft 365 Copilot

Unlock the full potential of Microsoft 365 Copilot for your organization with these essential preparation steps.

SaaS Metrics: The case for looking beyond Monthly Active Usage (MAU)

You probably already know that MAU, or monthly active usage, isn’t the only metric for SaaS success.

Digital employee experience: Bridge the gap between HR & IT

Learn how to bridge the divide between HR and IT to enhance the digital employee experience and deliver long-term ...

BrainStorm named 2023 Top Workplace by Salt Lake Tribune

SALT LAKE TRIBUNE NAMES BRAINSTORM A WINNER OF THE WASATCH FRONT TOP WORKPLACES 2023 AWARD SILICON SLOPES, UT, October ...

What is workflow learning?

If you’re like me, you periodically come across terms like “workflow learning” or “drip training” in the L&D ...

5 ways leading companies train their end users

Don’t do it yourself. Automate it. Picture this: A world where software training is as dynamic as the tech landscape it ...

Microsoft Teams adoption tips

Why Teams adoption is harder than it looks Rolling out Microsoft Teams is the easy part. Getting your people to ...

The 6 things customers wish their CSMs realized

In today’s world, companies rely more than ever on their software to successfully operate and get the job done. And ...

[LISTEN] Voice of a SaaS client: What your clients actually need from you to get an ROI

Listen: 5-minute interview with Gavin Joye, Systems Admin at Imagine360 What are SaaS clients saying about their ...

Fishbowl credits BrainStorm for G2 product award

Celebrating Fishbowl’s second win for adoption success BrainStorm celebrates our client Fishbowl, a leading ERP for ...

BrainStorm as sponsor at Gainsight Pulse, with industry expert Greg Daines

SAN FRANCISCO, CA – BrainStorm, a leading provider of innovative customer success solutions, announces its ...

4 ways you can simplify collaboration with Microsoft Loop

As collaboration platforms go, Loop is powerful. It integrates key co-working features with other Microsoft apps, and ...

BrainStorm ranks among highest-scoring businesses on Inc. Magazine's annual list of Best Workplaces for 2023

BrainStorm named among best workplaces in America in 2023

BrainStorm partners with leading Google partner, Promevo

Promevo, a leading Google Partner, has partnered with BrainStorm to enhance customer experience Covington, Kentucky and ...

4 Transformative A.I. Hacks for SaaS L&D Teams

While it’s true that not all use cases for artificial intelligence (A.I.) in learning and development (L&D) have ...

13 new ways to grow your SaaS customer retention—fast.

You’re obsessed.

Customer success — how to stop making renewals feel like they were just good luck.

The buck stops with you.

Make your managed services stand out by using the training triple threat

You stare at your email after sending the renewal quote. Something felt off on your call…

How to do software updates — that are easy on your customers

Software updates suck …

Make your training solution a strength, not a weakness

“That’s perfect,”

BrainStorm, Inc. named Microsoft Teams 2022 Partner of the Year

American Fork, UT, July 7, 2022 – BrainStorm, Inc. is honored to announce today that we have received the Microsoft ...

Data — why IT + HR are failing, and how to fix it.

You’re tired.

5 things every IT person must do for threat defense.

It’s hot outside.

2 SaaS tips to build a loyal customer base

Meet Gina. She’s the manager of her company’s web development team, all of whom are highly qualified, experienced ...

6 steps to spike your ROI — it's all in the software training

Here's a secret... Your new software is only as good as the business need it fits. So, if your users are slow to adopt ...

Stop the software blues: how to fix the top 3 IT challenges

According to McKinsey, change now happens 10x faster, at 300x the scale, and 3,000x the impact, as it did during the ...

Tech talk: How to fight the 5 costs of low adoption

“You’re the IT manager—you figure it out.”

How to fight the 7 sins of software adoption

Software adoption can be hard. Learning new things is always hard. Who didn’t end up with a skinned knee or two while ...

BrainStorm joins Google Cloud partner advantage program

American Fork, UT, March 30, 2022 — BrainStorm, Inc. today announced it has joined the Google Cloud Partner Advantage ...

5 learning strategies to get your team up to speed in 1/2 the time

When it comes to training—for new tech, security, HR, customer service, or other purposes—sharing the information with ...

View four apps at once in Windows 10

Whether you’re still working remotely or back in the office, there’s no time like the present to increase productivity. ...

Microsoft Outlook training tips: out of office notifications

It’s finally vacation time and you’ve just stepped on the plane that will take you away from it all. But wait. Did you ...

Importing and connecting OneDrive files to Power BI

Successful business outcomes rely on amazing data. But when almost every interaction generates data, it’s easy to get ...

5 signs that your team needs Zoom training

Thanks to the pandemic, everyone knows what Zoom is. But if you still think that it’s just a virtual meeting tool, ...

How to do breakout rooms in Zoom

Odds are, you might be one of Zoom’s 350 million daily meeting participants. Even if you’re not Zooming daily, you ...

Best tech tools for transitioning to a new role

This post is the second in our Tech Tools Employees Love series. If you missed last week’s post from a people manager’s ...

Zoom recording how-tos anyone can follow

During the early days of the pandemic, daily Zoom meeting participants jumped from 10 million in December 2019 to 300 ...

How to Use OneNote: Tips, Tricks, and Best Features

Whether you're a meticulous organizer or a stream-of-consciousness brainstormer, here's how to use OneNote effectively: ...

How to host a Teams webinar

Back in the early 1990s, the birth of the webinar revolutionized the lead-gen game.

What is SharePoint used for? A best practice guide

SharePoint in plain English SharePoint is your organization's intranet. Think of it as an internal website that only ...

How to improve employee cybersecurity awareness—without shame or fear

As a security leader, you understand the need for cybersecurity awareness training. When it comes to security, the best ...

Cybersecurity risk management: A resource roundup

You want to teach your users about cybersecurity and phishing, and you want the training to stick. There are many ...

Cloud storage comparison: Box, Dropbox, Google Drive, OneDrive

Why cloud storage is a must for modern teams Files run your business. Contracts, project assets, sales decks, HR ...

Smartsheet integrations with Microsoft 365

Software that integrates with other platforms and apps offers an incalculable advantage to any team.

Data compliance and the 6 types of CISOs

Think about all the data your organization generates, uses, and stores. Things like customer contact information, ...

The digital employee experience and cybersecurity: What the data say

These days, most organizations are striving for an improved digital employee experience. But what about the ...

IT and employee experience: how technology enhances the workplace

Think about your current job and those you’ve had in the past.

Smartsheet: Project management for beginners

Lots of apps promise to make a project manager’s life easier. Do you go with Trello, Wrike, or possibly Asana? Talking ...

What is Smartsheet? What every IT manager should know

Let’s face it, as an IT manager you’re leading projects. That means you’re coordinating work between departments, ...

Microsoft Teams live event training: A producer's checklist

Did your boss ask you to set up and run a Microsoft Teams live event? If you need a little background about Teams live ...

What IT managers dread about user adoption

On a scale of 1 to “ugh!” it’s not hard to guess where IT managers land on convincing employees to adopt new ...

The A to Z of security awareness

Should I use Microsoft Power BI or Excel?

We rely on data to make decisions, share ideas, and see the big picture of business processes. So, what’s the data on ...

Why people hate security awareness training (and how to fix it)

Any run-of-the-mill security strategy typically has two parts. First, there’s the preventative side—installing ...

How to encourage technology adoption within your organization

Many people are reluctant to embrace change, even when that change benefits them. This human peculiarity is especially ...

Microsoft Teams best practices for better teamwork

Teams may still feel like one of Microsoft’s newer applications, but it’s changing the way organizations all over the ...

How phishing training for employees can prevent human error

No doubt, you’ve seen it before: you put up firewalls and anti-malware tools, update software and definitions, control ...

Security awareness training: 7 remote security dos and don'ts

With remote work in full swing, scammers are busier than ever. Which means it’s high time for some remote security dos ...

What your security awareness training is missing

This post is part 2 of our security awareness series. If you’re just joining us, don’t miss the first post about the #1 ...

Prevent cybersecurity risks with phishing awareness training

This post is part 1 of our series about security awareness. Today’s topic is a risk you haven’t even considered and how ...

Microsoft Teams training tips for your remote team

The remote management challenge

What does a successful simulated phishing training program look like?

Because 90% of data breaches come from phishing, running simulated phishing attacks is a no-brainer for any corporate ...

Change management and the 4 personalities

You’ve probably heard this before—change is changing. We’ve shifted from legacy software to the cloud. With this shift, ...

How Microsoft Teams adoption can make meetings better

Just one glance at your calendar tells you: meetings are taking over your world. Or does it just seem that way?

What is Viva Engage (formerly Yammer)?

Microsoft's Viva Engage (formerly Yammer) is a social networking app for organizations where employees can connect with ...

Microsoft Teams Town Hall: how to host large-scale events

Teams Live Events is retiring. Here's what replaces it. If you've been using Microsoft Teams Live Events to run ...

Security awareness training - the 6 habits of cyber-safe users

This post is part 3 of our series about security awareness. Last time we discussed Microsoft 365 security best ...

How to record a PowerPoint presentation (and share it)

Recording a PowerPoint presentation used to feel complicated. Export it as a video, upload it to a service nobody could ...

How to use Microsoft 365 for better collaboration

Odds are, you’re already familiar with the Microsoft 365 collaboration apps. Microsoft Teams, the one-stop ...

How to use Microsoft 365 for more business power

You’ve seen those ‘Power’ apps around, probably as you scrolled through the Microsoft 365 apps list. Aiming for ...

How to use Microsoft 365 for better communication

Repeat after me: talking does not equal communication.

How to use Microsoft 365 for better team productivity

True success team takes more than just communication. We’ve all been in a meeting full of good ideas but no ...

How to use Microsoft 365 for better personal productivity

In a way, every Microsoft 365 app is designed to improve your productivity. From the signature desktop apps—Word, ...

The BOOM Campaign: A princess finds her fairy godmother

As told by BOOM Campaign winner Rebecca Bird. Learn more about the BOOM Campaign here.

Change management tips: helping leaders in change

As change experts, we're often asked, "How do I help my leaders with this change?". This just might be one of our ...

Microsoft Teams essential habits for getting back to the office

Over the past few months, organizations have adjusted to the world of remote work. Employees have rolled with new ...

How to build a freaking awesome champions program

Champions of Change To keep your company on the cutting edge, you have to incorporate new tools and realign your ...

Maximizing Microsoft Teams as a one-stop collaboration hub

Since you’ve made the switch to Microsoft Teams, instant messaging and video meetings are happening all over your ...

Use Power Automate: Increase efficiency part 3

Last time you learned how to automate work in everyday computer applications like Word, Outlook, and Excel. Now, let’s ...

9 ways to improve your desktop productivity: increase efficiency part 1

There’s really no need to boost your desktop productivity because computer work is always effective. Right? Not ...

File storage and sharing – which tool when?

Storing and sharing files can be confusing. Your Microsoft O365® subscription gives you access to file storage in ...

Multi-factor authentication: up your security game

There are over 300 million fraudulent sign-in attempts to Microsoft cloud services every day. Whoa.

Increase Microsoft Teams adoption by 400%

Everyone wants to increase Teams adoption, but how do you do it? Getting your users to adopt Teams can be such an ...

The definitive guide to Microsoft Teams best practices

So, you’re trying to decide what to turn off and on in Teams? Smart move. But how do you decide what your users can and ...

The neuroscience behind learning

BrainStorm awarded 2019 Best Workplace by FORTUNE

2019 Best Workplace by Great Place to Work®

AMERICAN FORK UT, October 29, 2019 – Great Place to Work and FORTUNE have honored BrainStorm, Inc. as one of the 2019 ...

BrainStorm principals John Wade & Eric Farr named Entrepreneur Of The Year® 2019 Award winners

BrainStorm Principals John Wade and Eric Farr named Entrepreneur Of The Year® 2019 Award winners in the Utah Region

Microsoft Teams memes: how to make and share them

Why memes work in the workplace Memes get a bad reputation in corporate settings. People assume they're just noise, ...

Minimize distractions with Microsoft Teams adoption

You’ve been in the office for over an hour—but your ‘real work’ has yet to begin, thanks to a meeting, two phone calls, ...

Outside Magazine names BrainStorm a 2018 best place to work

BrainStorm is proud to announce that it’s been selected as one of OUTSIDE’s Best Places to Work 2018. Each year, ...

BrainStorm achieves Microsoft silver cloud platform competency

BrainStorm, Inc., the Utah-based SaaS company behind the award-winning QuickHelp™ learning platform, announced today it ...

Derek Adams recognized 2018 CXO of the Year by Utah Business

We are proud to announce that our Chief Technology Officer, Derek Adams, is being recognized by Utah Business as a CXO ...

2018 Entrepreneur of the year finalists: Eric Farr & John Wade

Here at BrainStorm, we celebrate entrepreneurship. We are built on idea of unlocking potential by encouraging ...

The BOOM campaign

We all have a bucket list item that we’ve been itching to get to. Whether it’s hiking Denali or learning to fly an ...

Using polls in Microsoft Yammer

Yammer—Microsoft’s popular social networking application—brings the whole company together in a conversational, ...

How to organize emails in Outlook

Clutter is activated through Office 365. If you have an account, let’s turn Clutter on!